How Oreo Uses AI for Snacks is transforming the way we experience our favourite treats, as the brand leverages cutting-edge technology to create innovative and delicious new flavours.
So, here’s the deal: Oreo, the cookie we’ve all probably eaten a million times (seriously, who hasn’t?), is now getting help from artificial intelligence to make its new snacks. Yeah, AI is everywhere these days, and now it’s in the kitchen too! The company that owns Oreo, Mondelez International (they also make Chips Ahoy and Clif Bars), says they’re using AI to come up with new snack ideas. Cool, right?
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They’ve got this custom-made AI tool that helps them create recipes by figuring out the best mix of taste, smell, and how the snack looks. It’s not just about flavor either—it checks stuff like how healthy or eco-friendly the ingredients are and how much they cost. Apparently, this tool can tweak the flavour to make things “buttery” or “vanilla-rich” while making sure it still looks good, like “chip-like” or easy to handle.
The craziest part? They said it’s speeding up the process of testing new recipes by 4 to 5 times. That’s pretty wild if you think about how long it probably took before. But it hasn’t all been smooth sailing. When they first started, the AI focused too much on cheap ingredients. Imagine a snack loaded with baking powder—yikes! They’ve fixed that now, though. The guy in charge of their digital research said the tool is trained to understand what makes Oreo, well… Oreo. So, it doesn’t go too crazy.
At the end of the day, every recipe still has to pass taste tests. But honestly, this whole AI thing seems like the future of food. It’s not just tech companies using AI anymore—food brands are all over it too. I mean, if it can make snacks faster and better, who’s complaining?
How Oreo Uses AI for Snacks is a glimpse into the future of food innovation, where technology and taste come together to create exciting new snack experiences.
Source: Gimzodo
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